We are looking for a talented SEO Specialist to join our Marketing & Digital Growth team , driving organic traffic, improving search rankings, and supporting our global digital expansion.
Position Overview
The SEO Specialist is responsible for developing, implementing, and optimizing SEO strategies that improve the company’s online visibility, increase organic traffic, enhance search engine rankings, and support global digital growth.
This role ensures that all digital content—webpages, landing pages, blog posts, product descriptions, and marketing materials—is optimized according to the latest SEO standards, German/EU market requirements, and search engine best practices.
SEO Specialist works closely with Marketing, Content, Design, Product, and Digitalization teams to ensure smooth technical implementation and high-quality user experience (UX).
Important Notice
All positions advertised represent planned recruitment needs and may not be immediately available. They are expected to open during the upcoming period. The publication of these vacancies does not constitute a binding offer of employment at the present time.
Responsibilities
- SEO Strategy & Planning Develop and implement SEO strategies, conduct competitor and keyword research, and create long-term growth roadmaps.
- On-Page Optimization Optimize site structure, metadata, content hierarchy, and internal linking; improve UX signals and ensure SEO compliance across all digital content.
- Technical SEO Perform audits to resolve issues in crawling, indexing, speed, mobile responsiveness, sitemaps, schema, and redirects; ensure GDPR-compliant analytics.
- Off-Page SEO & Authority Building Execute ethical backlink strategies, monitor domain authority, and collaborate with PR/marketing for link-building and reputation management.
- Content Optimization & Collaboration Provide SEO guidelines to writers, optimize content for keywords and search intent, and work with design/product teams to align visuals and product pages.
- Performance Monitoring & Reporting Track rankings, traffic, CTR, conversions; use SEO tools to prepare detailed reports and recommend improvements.
- SEO Compliance & Standards Stay updated with Google algorithm changes, SEO trends, and ensure adherence to best practices.
- Regulatory & International Compliance Ensure compliance with Google Webmaster Guidelines, GDPR/cookie policies, and international SEO standards for multilingual sites.
Must Have
- Bachelor’s degree in Marketing, Digital Marketing, IT, Communications, or related field.
- 2–5 years of experience in SEO (preferably with international brands).
- Strong understanding of search engine algorithms and ranking factors.
- Experience using ERP systems such as Odoo.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
- Knowledge of HTML, CSS, and basic JavaScript is a plus.
- Strong analytical and problem-solving skills.
- Experience working with CMS platforms (WordPress, Odoo, Webflow, etc.).
- Experience in German or European SEO markets is a strong advantage.
- Knowledge of Content optimization, Keyword analysis, and Competitor research
- Basic UX understanding
Preferred Skills
- Knowledge of GDPR and data protection best practices.
- Multilingual skills (B2/C1 in English required; A2/B1 in German ).
- Familiarity with European relocation services, visa procedures, or expat communities.