Marketing and E-Marketing

Web management tools -SEO

web management tools -SEO

Search engine optimization (SEO) is the process of optimizing your online content and on of the web management tools so that a search engine likes to show it as a top result for searches of a certain keyword. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. A successful Internet marketing campaign that DastN manages may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. SEO may generate an adequate return on investment. The methods that DastN applies to increase the prominence of a webpage within the search results. 1- Cross linking between pages of the same website to provide more links to important pages may improve its visibility. 2- Writing content that includes frequently searched keyword phrases, to be relevant to a wide variety of search queries will tend to increase traffic. 3- Updating content to keep search engines crawling back frequently can give additional weight to a site. 4- Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. 5- URL canonicalization of web pages accessible via multiple URLs, using the canonical link element or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top-level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

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