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A search engine ranking refers to the spot a URL takes on the results page of a search engine. A wide variety of factors determine a website's ranking. Links are listed from most relevant to least relevant, with the most relevant results being listed at the top of the first search results page. The main goal with any website is to be ranked number one for obvious reasons. Search engines are a powerful tool and are the most efficient and important way that consumers find information online. Ranking is a key element to any SEO strategy and cannot be understated. Most search results pages highlight ten URLs, in addition to ads and other features that are listed on the page. It is the general goal of most marketers to place their content on the first page of the search engine’s results. A website’s rank is important because higher-ranking websites get more visitors. According to a study done in 2014, 67% of all clicks go to the top five results in the search engine ranking. Additionally, 95% of searchers only consider the options on the first page. They don’t even look at subsequent pages. A website that appears on the top of the first page, or in the first five results, will get the most visitors. More visitors translate to higher sales and more success. A site that appears further down the list will get fewer visits. Sites that appear on subsequent pages will get next to none. One way a website owner can influence their search engine ranking is to utilize search engine optimization (SEO) techniques. Rankings in SEO refer to a website's position on the search engine results page. Various ranking factors influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. SEO is an important way to increase the search engine ranking of a website, but it does come with some problems. Even the most optimized websites can face a lot of competition, which means the site may appear lower on the search results regardless of a marketer’s efforts. In this case, additional online marketing strategies may be needed to boost the page’s rank. This is where DastN’s experience in SEO can benefit you. we can increase the importance of your website by PageRank (PR). it is an algorithm used by Google Search to rank web pages in their search engine results. PageRank is a way of measuring the importance of website pages, then we can take actions to improve your website.