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CAMPAIGN: A word used to describe a set of ads for a particular product. It may be as limited as a single print ad, or several coordinated print and TV ads. Campaign management is the planning, execution, tracking, and analysis of a marketing initiative. This might be a marketing campaign to launch a new product or an event but could equally be a small promotion. Campaign management software helps businesses manage the various aspects of a marketing campaign. What are the key benefits of campaign management? Lead time reduction: Campaign management automation enables launching, scheduling, quick coordination, and monitoring of marketing campaigns throughout numerous channels. Before, marketing campaigns used to take a few weeks just to be planned and then executed. With automation, the execution can happen in a few hours. Types of marketing campaigns: Traditional media campaign. Seasonal push campaign. Product launch campaign. Brand awareness campaign. Rebranding campaign. Brand launch campaign. Contest marketing campaign. Email marketing campaign. Steps to Effective Marketing Campaign Management: Define and decide how you will measure your goals. Know and define your audience. Set target audience. Decide on resources, marketing budget, campaign content. Monitor your campaign. The headline title of your campaign is what your prospective backers will see first. It's what they call you. That's what your headline is all about. Getting someone to pay attention. The purpose of your crowdfunding campaign's headline is to get someone to click on your campaign and read the next sentence.