Google, Facebook, More Big Tech Face Strict EU Guidelines Over Monetising Disinformation

New stricter European Union guidelines will push Facebook, Google, and other big tech companies to commit not to make money from advertising linked to disinformation.

The European Commission said on Wednesday that its strengthened non-binding guidelines, which confirmed a May 19 Reuters report, set out a robust monitoring framework and clear performance indicators for firms to comply with.

Concerns about the impact of disinformation have intensified during the COVID-19 pandemic and after claims about election fraud in the United States, with some critics pointing to the role of social media and tech giants in spreading it.

The EU executive said it wants advertisement exchanges, advertisement-tech providers, brands benefiting from advertisements, and private messaging services to sign up to the code.

It expects signatories to come up with details of how they aim to comply with the updated guidelines by the end of 2021 and to implement them by early next year.

Read full story on Gadgets NDTV website. May 27th, 2021


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