The beloved face of social media

How many smartphones, laptops, tablets, and smart home devices does your household own?

The middle answer will be 2 to 5 devices.

Does each device has access to the internet? That is a question we already know its answer, of course, it does!

We use our smart devices to access social media on daily basis, and often more than one time a day, in some cases, we keep using our smartphones from the minute we wake up until we turn in.

So what does this mean? 

If you are a small business owner, and the above applies to you, make sure that this applies to everyone, people have thirst for social media and statistics say that more than 1 in 3 internet users say they go to social networks when looking for more information about a brand or product. This means that your best shot to succeed and grow your business is through using social media to support your brand:

8% percent of social media marketer worldwide said Facebook produces the best ROI (Return On Investment), 81% of Twitter users say that Twitter impacts their purchasing decisions more than TV and 70% of business followers re-tweet content, 50% of B2B buyers use LinkedIn when making purchasing decisions, 50% of Instagrammers follow a business and 75% of Instagram users take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend.

More and more statistics are done after deep studies for audience behavior on social media, proving that social media has a great role in growing your revenues and strengthen your customer relationships.

Another important tip, use a variety of platforms for your business, not just one platform, each platform has a segment of audience and requires a unique marketing plan, cover all of these platforms and here you have guaranteed a long-lasting brand awareness and remarked increase in your sales rate.

Social media can be controversial, but either we accept it or not, it s still a huge part of our lives and the best we can do is exploiting its channels to our advantage.